Influencer Marketing Specialist
Perks & Benefits:
- Manage communications and relationships between potential partners, agencies and influencers with internal stakeholders to create opportunities for brand building, social growth and fan engagement.
- Negotiate and maintain influencer partnership contracts and manage deliverables and payments.
- Influencer and talent scouting to meet Razer’s marketing needs.
- Manage influencer outreach and product seeding initiatives.
- Coordinate with internal and external teams and offer influencer and partnership support to wider organizational marketing efforts.
- Plan and develop regional and global engaging, timely, and relevant content across multiple social media channels, including events coverage.
- Be the Razer community ambassador that engages with fans and partners at events and/or tradeshows.
- Coordinate the setup for production of influencer content (studio, office, and/or events).
- Analyze metrics from influencer media campaigns to optimize future campaigns. Conduct ongoing analysis and reporting of team and channel performance data and make strategic suggestions for improvement.
- Ensure that influencer campaigns and results meet objectives and budget.
- Other duties as assigned.
Qualifications:
- 2-3 years’ experience in influencer marketing and talent management.
- 1+ years of business development and partnerships experience (preferred)
- Great communication and influence skills, as well as experience in negotiating contracts
- Understanding of social media best practices, relevant industry trends, online marketing, and engagement techniques.
- Experience in the use of social media management and analytical tools/software and editorial content calendaring.
- Ability to work in a fast-paced environment, focusing on generating business results.
- Ability to work with global teams across multiple time zones and cultures.
- Gamer and gaming knowledge is required.
Education/Experience:
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