Books Events Manager, Books EU Demand Team

• Bachelor's degree in Marketing, Business, or related field
• 5+ years experience in marketing or related roles
• Strong strategic thinking and analytical skills
• Excellent project management and cross-functional team leadership abilities
• Proven track record of successful event marketing campaigns
• Proficiency in marketing analytics and reporting tools
• Sharp communication and presentation skills
• Ability to work in a fast-paced, dynamic environment
• Passion for books and reading

Do you want to join our European, globally-integrated team, who are inspired by the global Amazon Books vision that reading is essential for a healthier society? Do you believe in the power of reading to bring joy, enlightenment and empowerment to people of all ages and from all backgrounds? Are you relentless in your pursuit of operational excellence and innovation?
We're a company of pioneers. For today's pioneers, that's exactly why there's no place on Earth they'd rather build than Amazon. We are seeking a dynamic and experienced Event and Integrated Marketing leader to lead our most important events and bring an integrated marketing approach to our business for our Print & Kindle Books businesses in Europe. In this multi-faceted role, you will define your vision of how to inspire customers across Europe to find and enjoy their next read through already existing top tier events or through defining new opportunities. Working backwards from customer insights that your team owns, develops and regularly inspects, you will have the opportunity to shape how customers discover and shop for books on Amazon, partnering with multiple diverse stakeholders in different local and global teams.
The ideal candidate will operate both at the strategic (event vision, 3yr planning) and operational level (inspecting program milestones, designing marketing campaigns, writing business requirements, forecasting inputs and outputs etc.), and will have a strong background in marketing strategy, and cross-functional team leadership. You will show hustle, take ownership and help foster a high-energy, high-performance culture.

Key Responsibilities:
Strategic Planning:

• Craft the Blueprint of Success: Develop and curate a yearly calendar that seamlessly weaves together local and global events with integrated marketing opportunities
• Architect the Event Hierarchy: Pioneer an innovative events tiering strategy that maximizes our resources and amplifies our impact, turning every occasion into a golden opportunity.
• Engineer Tailored Marketing Marvels: Unleash your creativity to design bespoke marketing strategies for each event, guaranteeing our message resonates with pinpoint precision.
• Orchestration of Resources: Lead and inspire cross-functional teams, harmonizing diverse skills and perspectives to orchestrate flawlessly executed events that leave lasting impressions.

Opportunity Identification:

• Uncover Hidden Gems: Sharpen your senses to spot and seize incremental occasions, synergy opportunities, and real-time trends. Your keen eye will transform fleeting moments into lasting impact.
• Ride the Waves of Culture: Dive into the currents of new releases and zeitgeist moments - from the glitz of the Oscars to the viral world of TikTok trends. Your cultural savvy will keep us surfing at the crest of relevance.
• Weave Storytelling Magic: Craft enchanting connections between books and their silver screen adaptations, and forge meaningful partnerships with authors. Your creativity will build bridges between different forms of storytelling.
• Champion Local Brilliance: Take the helm of local initiatives, tailoring our approach to the unique heartbeat of your community.

Performance Measurement and Reporting:

• Define Success: Thoughtfully craft success criteria, metrics, and forecasts for each event, planting the seeds for measurable growth and achievement.
• Garden of Insights: Carefully develop and implement strategies to measure event performance, allowing us to understand and nurture our efforts.
• Cultivate a Field of Discovery: Gently guide our team in creating experimentation and learning strategies for copy, targeting, and creative approaches, fostering an environment where innovation can bloom.
• Share the Harvest of Knowledge: Humbly present our results in relevant forums, such as Weekly and Quarterly Business Reviews, ensuring that the fruits of our labor are shared and appreciated.

Communication and Collaboration:

• Make the right prioritization assesment: Become the guiding light that clearly articulates our Above-the-Line (ATL) and Below-the-Line (BTL) marketing strategies depending on clear prioritization models
• Illuminate the Marketing Landscape: Your crystal-clear communication will empower local teams and stakeholders, turning intricate plans into actionable insights that inspire and motivate.
• Architect the Information Superhighway: Establish mechanisms that bridge the gap between teams, creating a seamless flow of crucial inputs and reports. Your innovative approach will transform siloed information into a collaborative ecosystem.
• multistakeholder, high level stakeholder management
• events marketing
• strategical thinking with executing capability
• Savvy interpersonal skills; ability to work successfully with teams across the organization, including (Marketing, Product, Engineering, Design, Legal, Public Relations and Senior Leadership)
• Adept communicator both verbally and in writing
• Marketing experience with reputable consumer brand and /or experience in demand generation roles
• Experience in content and/or media companies
• International work experience

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.