Vice President - Brand

Are you a business savvy, strategic leader who is driven by cultivating innovation? If so, this may be the opportunity for you!
South Country Co-op is currently seeking an interpersonal savvy, collaborative and business insightful individual to join our Executive Leadership Team as our Vice President Brand. This full-time, permanent position will be based at our Medicine Hat Administration office, located within Southern Alberta. If you are customer focused and possess strong leadership and management experience, then we want to hear from you - Apply today!
What you'll do:
Reporting to the Chief Executive Officer, the Vice President Brand is responsible for providing the strategic leadership of the Brand division. This role is responsible for external communication, branding, marketing member intelligence and community engagement and is responsible for developing and executing marketing strategies that promote the brand identity and purpose of South Country Co-op ensuring a cohesive and effective presence across all channels. The successful candidate will be a visionary leader with a passion for storytelling and a deep understanding of how to engage and mobilize communities around a brand.
- Provide strategic leadership for branding, marketing, community engagement and external communication of the Brand Division to achieve growth and business development objectives.
- Provide the strategic criteria and development tools for the annual strategic business plan. Act as a key participant in the formulation of strategic strategies and business plans.
- Develop and implement comprehensive branding and marketing strategies to enhance brand awareness and equity.
- Oversee digital marketing strategies, email marketing, social media, and online advertising to drive engagement and assist in revenue goals for operational departments.
- Cultivate and maintain strong relationships with key community stakeholders, partners, and influencers to support and amplify our brand messaging.
- Analyze market trends and competitor activities to identify opportunities and challenges.
- Monitor and report on the effectiveness of marketing campaigns and strategies, making data-driven decisions to optimize performance.
- Foster a culture of innovation within the marketing team, encouraging creativity and experimentation.
- Analyze IT member and community analytics to provide insights into members preferences and interests.
- Collaborate with cross-functional teams, including product development and sales strategies, to ensure alignment with overall business objectives and in alignment with legislative requirements.
- Provide leadership to the Brand, marketing, and community relations team, which includes team members and team leaders. Be responsible for the talent management cycle, including Orientation and Onboarding, Succession Planning, Performance Management, etc.
Who you are:
- Have a minimum of 10+ years of progressive relevant experience in Marketing, Public Relations, Communications, Community Relations, Digital Marketing, or eCommerce in a Corporate or Retail Environment.
- Have a minimum of 5 years progressive experience leading support services and/or professional staff, with a preference for the Marketing industry.
- Hold a degree Business Administration, Marketing, Public Relations, or related field; a combination of relevant experience and education may be considered. An MBA would be an asset.
- Have strong business acumen, including well-balanced strategic and tactical agility, and understanding of the financial aspects of running the business; a thorough understanding of Operations, Branding, Talent and Culture, Business Development and Administration
- Excellent understanding and familiarity with brand building and brand management.
- Demonstrated proficiency in traditional and digital marketing strategies, technologies, and solutions.
- Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
- Knowledge and experience in publishing with print and web-media (magazines, newsletters, journals); knowledge of printing procedures and requirements preferred.
- High flexibility with strong interpersonal skills that allow one to work effectively in a diverse environment.
- Experience in developing relationships with external and internal customers on complex issues and transactions.
- Hold a valid driver's license.
This position will require regular travel between locations in our trading areas, and some travel outside our trading area for business needs as required.
Who you'll work with:
The Team: You will provide leadership, guidance, and mentorship to the Brand Division team which includes Brand and Event Specialist and Marketing Coordinator. This team strives to cultivate a culture of collaboration, innovation, and driving results.
The Community: Medicine Hat, AB, is the sunniest city in Canada! For families, there are many sports and activities to indulge in including hockey, soccer, baseball, softball, and BMX. Promoting high quality of life and affordable living costs, Medicine Hat is a hub for agriculture and natural resources.
What we offer:
- Competitive salary and benefits packages.
- Eligibility for bonus.
- Relocation assistance (if applicable).
- Opportunities for career growth and development.
If this opportunity speaks to you and you believe you would be the right fit for this role, please apply online by April 30, 2024. We thank all candidates for their interest; however, only those selected to continue in the recruitment process will be contacted.