Creative Development Manager

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

*** This position is be located in Overland Park, KS; Bellevue, WA; or Frisco, TX. This is not a remote role. This is a hybrid role, requiring at least 3 days a week in office.

The Creative Development Manager is responsible for the creative development, brand alignment, and daily management of T-Mobile's Direct-to-Consumer customer communications for the Consumer Postpaid and Emerging Business lines. This includes both acquisition and customer base initiatives. This position manages campaign creative execution while providing strategic input and tactics to ensure efforts align with brand standards and achieve business goals.
Role Overview:
We define what the Un-carrier looks like across all consumer touchpoints and geographies, acting as brand stewards to drive engagement and create customer advocates everywhere. We’re looking for a marketing rock star with extensive experience in creative strategy development and direct marketing to join a highly creative team breaking the rules of the wireless industry with innovative and engaging content designed to foster brand engagement and drive growth within our consumer customer base.
This position reports to the Director of Creative & Brand Management and collaborates with other creative management teams and agencies to develop, produce, and implement best-in-class direct marketing and brand experiences. Applying your refined communication skills, you will build effective working relationships and collaborate with internal and external partners to deliver highly branded, innovative, and engaging creative content to the marketplace.

Responsibilities:

• Lead the creative development of T-Mobile Postpaid Consumer Base and Direct to Consumer base acquisition campaigns, ensuring brand stewardship, creative positioning, and strategic alignment.
• Serve as the main point of contact for assigned projects, including agency partners and third-party vendors.
• Partner with Legal and Brand/Creative Development management teams.
• Manage creative partnerships with key third parties (OEMs, sponsorships, etc.).
• Collaborate with a broad range of participants in the creative process, from inception to launch.
• Develop strong partnerships with T-Mobile Marketing team members on input documents, including creative strategy positioning, campaign/creative briefs, and customer research.
• Partner with internal creative teams within TIStudios and external agencies to drive joint collaboration and innovation.
• Consistently push for best-in-class thinking, developing creative strategy positioning, including segmented customer journey roadmaps and test-and-learn plans.
• Share campaign and creative briefs and tactics with the Sr. Creative Strategy Manager and Director of Creative & Brand Management for approval.
• Brief and manage agencies and third-party vendors on implementing all creative initiatives to retain current customers.
• Work closely with Marketing Business Owners, Integrated Marketing, and creative studios to provide best value estimates and workback schedules.
• Manage visual campaign identities to establish a consistent look, tone, and feel across multiple communications vehicles.
• Apply direct marketing standard methodologies to all creative efforts, aiming to increase performance and customer lifetime value (LTV).
• Oversee the development and execution of innovative digital and print channels.
• Provide detailed insights on the progress of overall campaign development and ongoing business objectives in weekly meetings with the Director of Creative & Brand Management.
• Communicate any directional program/campaign changes to the Director of Creative & Brand Management.
• Ensure campaigns are produced on brand, on strategy, on time, and within budget.
• Troubleshoot and resolve day-to-day issues affecting the creative quality and delivery of campaigns/programs.
• Perform other duties/projects as assigned by management as needed.

Qualifications:

• 5+ years of direct marketing communications experience (wireless or consumer tech company preferred) or equivalent experience in creative/account management for an agency.
• 5+ years of customer marketing management/campaign implementation experience/CRM.
• Expertise in developing creative strategy plans based on comprehensive strategy and messaging.
• Strong experience in direct marketing strategy, including upsell and cross-sell within the customer base, optimal contact strategy for retaining customers, customer segmentation and targeting for direct response communications, and test-and-learn methodologies (A/B email, subject line, and SMS testing).
• Proven track record of developing successful partnerships with internal clients to create best-in-class customer experiences.
• 
  Comprehensive understanding of the creative process to communicate effectively with agencies and vendors, translating business needs into innovative creative solutions.
• 
  Experience working with and demonstrating consumer research to optimize current and future creative work.
  Ability to manage workflow assigned to agencies and implement creative judgment to control the quality of work produced.
• 
  Provide consolidated creative feedback to agencies and recommend solutions for any campaign issues.

Education:

• Bachelor’s Degree or equivalent experience

Who You Are:

• Flexible and thrive in a dynamic, fast-paced workplace while pushing the boundaries of innovation!
• Customer-obsessed! considering the impact on customers with every business decision.
• Demonstrated ability to build trust and strong cross-functional relationships to achieve common goals.
• Strong problem-solving skills with the ability to turn findings into executable plans.

Base Pay Range: $65,300 - $117,700

Corporate Bonus Target: 10%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.