Digital Marketing Expert

Role: Digital Marketing Expert

Location: Work from home

Job Type: Full-time (Permanent)

Who We Are?

Leverify LLC is an e-commerce company. We are power sellers on Amazon. It is a leading electronics wholesale distributor providing exceptional partnership experiences to resellers and businesses in North America. At the same time, the company aims to contribute to the economy of Pakistan by empowering youth and businesses.

What We Value?

Leverify is an employee-centric organization. Our company’s differential is employee growth and their development. We provide meaningful jobs and encourage employees to take responsibility and ownership. The flat structure of the organization enables open communication and strong collaboration between team leads, directors, and employees across the departments. We foster a friendly yet exciting and challenging work environment.

Job Summary

We are seeking a talented and experienced Digital marketing expert to set up shopping ads campaigns for our ecommerce website in the USA. You will be responsible for conducting keyword research, setting up the ads campaign, optimizing it for maximum effectiveness, and ensuring cost efficiency.

Job Responsibilities

• Develop and execute digital marketing strategies to drive traffic, engagement, and conversions across multiple platforms, including Google PPC, Facebook, Instagram, and TikTok Ads.
• Create and manage paid advertising campaigns, including campaign setup, audience targeting, ad creative development, and budget management.
• Conduct keyword research and optimize PPC campaigns to improve ad performance and maximize ROI.
• Monitor campaign performance metrics, analyze data, and provide insights and recommendations for optimization.
• A/B test ad creatives, messaging, and targeting to identify the most effective strategies.
• Stay updated on industry trends and best practices in digital marketing and paid advertising.
• Collaborate with the marketing team to align paid advertising efforts with overall marketing objectives and strategies.
• Provide regular performance reports and analysis to stakeholders, highlighting key metrics and areas for improvement.
• Stay informed about platform updates, algorithm changes, and new features to leverage for advertising campaigns.

Required Skills and Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• Proven experience in digital marketing and paid advertising, with a focus on Google PPC, Facebook Ads, Instagram Ads, and TikTok Ads.
• Strong understanding of digital advertising platforms, including campaign setup, targeting options, and ad formats.
• Experience with ad campaign optimization, including keyword research, bid management, and ad copywriting.
• Proficiency in analytics tools such as Google Analytics, Facebook Ads Manager, and TikTok Ads Manager.
• Excellent analytical skills, with the ability to interpret data and draw actionable insights.
• Creative thinking and problem-solving skills, with the ability to develop innovative advertising strategies.
• Strong communication and collaboration skills, with the ability to work effectively in a team environment.
• Ability to manage multiple projects and prioritize tasks effectively.
• Certification in Google Ads or Facebook Blueprint is a plus.

Perks and Benefits:

• Market competitive salary
• Internet and Gym allowance
• Home-office set up
• Annual Performance appraisal
• Health insurance
• Leaves (Medical, Casual, Maternity, and Paternity)
• Employee development and engagement activities

Note: Leverify is an equal-opportunity employer. We welcome and encourage applications from candidates of all backgrounds, irrespective of race, color, religion, gender and disability. We are committed to creating a diverse and inclusive work environment, and we consider all qualified applicants for employment without discrimination.

tJGqHhqe34