Marketing Manager

We are looking for an enthusiastic and creative Marketing Manager to join our team. In this role, you will play a crucial part in driving our company's marketing efforts, collaborating closely with the Growth Marketing Lead, and focusing on creating and implementing marketing strategies that align with our brand vision. Your responsibilities will encompass various aspects of marketing, including content creation, social media management, and community engagement.

Key Responsibilities

• Collaborate closely with the Growth Marketing Lead to develop and execute marketing strategies that resonate with our target audience.
• Create engaging and compelling marketing content, including blog posts, social media updates, and email campaigns, to build brand awareness and drive user engagement.
• Manage and grow our social media presence by creating and curating relevant content, engaging with our audience, and monitoring trends and conversations.
• Work alongside the Growth Marketing Lead to identify opportunities for collaboration with artists, influencers, and existing fan communities to expand our reach.
• Support the development of marketing campaigns that align with the goals of our company and contribute to the success of artists and communities on our platform.
• Use analytics and data-driven insights to measure the effectiveness of marketing initiatives and make informed decisions for optimization.
• Stay informed about industry trends and marketing best practices to ensure our strategies remain competitive and innovative.

Requirements

• You are music obsessed.
• You possess a minimum of 5 years of experience in marketing, with a track record of successful marketing campaigns and strategies.
• You have previous experience working in a consumer startup where you created and grew a brand from 0 - 1.
• Bonus: You have worked in the music industry.
• You are creative and can develop unique marketing initiatives that resonate with our target audience.
• You have a knack for community engagement and can foster meaningful relationships with online communities.
• You are a proactive problem solver and can work effectively in a collaborative team environment.

Additional Qualifications

• Proficiency with marketing tools and analytics platforms.
• Strong analytical skills and the ability to use data to make informed decisions.
• A willingness to experiment and adapt quickly to new marketing ideas and strategies.
• Excellent written and verbal communication skills.
• A results-oriented mindset with a strong drive to achieve marketing goals.
• Experience with remote work and asynchronous communication is a plus.

About We Are Giant

We Are Giant is an artist community platform, purpose-built for the music industry. We are focused on fundamentally transforming the relationship between artists and fans. Our platform offers solutions for artists to build and own their direct-to-fan relationship and transform their audience into a true community, while simultaneously supporting revenue and new engagement channels.

Our iOS Beta is live and performing incredibly well, and our roster of active artists includes major label acts as well as up-and-coming independents. We're looking to hire a growth marketer to accelerate rapid scaling of our platform and communities.

The team is led by Andy Apple (formerly at Ashton Kutcher and Guy Oseary's Sound Ventures and JPMorgan), Dan McComas (former SVP Product at Reddit), JP Slater (former co-manager of Odd Future and Global Head of BD for 9-figure MusicTech company) and Josh Fraser (formerly at Twitter and LinkedIn). We Are Giant's lead investor is Sterling Partners. Today, Sterling invests internal and third-party capital on a deal-by-deal basis across a variety of industries, growth stages, and structures and has over $1.7B under management.