Brand Manager

Brand Managers are responsible for ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers. To do so, these professionals continuously monitor marketing trends and keep a close eye on competitive products in the marketplace. They are responsible for overseeing any aspect of marketing related to a company's brand, and ensuring that all branding decisions ultimately result in stronger sales.

To achieve that alignment, brand managers tend to work with multiple areas of marketing, like research, content, social, and design. As they work behind the scenes, often doing market research, crafting messaging, and helping create visual branding elements to help businesses form their unique personalities. Of course, businesses can still spend money on marketing initiatives, but with the right branding, they may get the desired results.

Being a brand manager means taking on a broad role that often requires familiarity with many aspects of marketing, including market research, content marketing, digital marketing, social media marketing, and design. As a brand manager, you won't necessarily perform these responsibilities. Working under Marketing Managers or CMOs, Brand Managers serve as the point-person for developing, implementing and executing marketing initiatives and activities for their particular brand. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships.

Key Responsibilities/Duties

• Manage and develop P&L and driving market growth
• Maintain a company or individual's public image through the implementation of marketing initiatives
• Make decisions about the cost of branding and analyzing trends in customer spending
• Build relationships with influencers, journalists and media outlets
• Oversee social media accounts and ensure brand consistency
• Communicate with company executives, marketing personnel and public figures
• Complete research into industry trends and public perception
• Aid in the creation of marketing and advertising campaigns to strengthen the client's brand identity
• Develop custom marketing and advertising strategies
• Create designs and layouts for media outlets
• Write pitches, blog posts and articles
• Conduct meetings with clients
• Oversee marketing staff

Job Requirements

• Bachelor's degree programs in marketing or in business with a concentration in marketing
• Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience in the industry and in the marketing field
• Three years' experience is often required
• Business savvy and Ability to multitask
• Excellent written and verbal communication skills
• Strong research and analytical skills
• Comfort with CRM software
• In-depth understanding of the company's current products and future concepts
• A willingness to listen and Ability to think creatively and innovatively
• Budget-management skills and proficiency
• Professional judgment and discretion that comes from years of experience in the field
• Analytical skills to forecast and identify trends and challenges
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.