Social Media Marketing Specialist

Manage social media marketing campaigns and day-to-day activities including Develop relevant content topics to reach the company's target customers. Create, curate, and manage all published content (images, video and written).

Responsibilities

• Social Media Specialists are responsible for planning, implementing and monitoring company's Social Media strategy to increase brand awareness, improve Marketing efforts and increase sales.
• Develop, implement and manage our social media strategy.
• Define most important social media KPIs.
• Manage and oversee social media content.
• Measure the success of every social media campaign.
• Stay up to date with latest social media best practices and technologies.
• Work with graphic designers to ensure content is informative and appealing.
• Collaborate with Marketing & Sales as well as Recruitment teams.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Research opportunities for new social marketing platforms and select and adapt current process to fit client needs.
• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
• Develop and deliver social media optimization.
• Monitor and respond to online customer reviews and feedback, ensuring a positive experience for the company's customers.

Qualifications

• Bachelor's degree preferred.
• Must have 2 - 4 years relevant experience.
• Strong project management or organizational skills
• In-depth knowledge and understanding of social media platforms (Facebook, YouTube, Twitter, Flickr etc.)
• Ability to effectively communicate information and ideas in written and verbal format.
• Ability to build and maintain client relationships.
• Team player, with the confidence to take the lead and guide other departments when necessary.
• Good technical understanding and can learn new hardware and software quickly.
• Public relations, marketing, sales, community management experience